Shelf was a brand identity client pitch for a fictional cloud storage product I developed as a student in the Bloc UX Design Bootcamp.
“Welcome to Shelf, a great place to collect and organize digital stuff online.”
It is a heady experience getting to create a viable brand from scratch, though it felt odd not contending with the give and take of stakeholders and teammates.
An imaginary brand story from identity fundamentals and mark usage...
...to detailed style sheets and obligatory use admonishments
This was a comprehensive assignment encompassing competitive research, user surveys, content strategy, branding, wireframes, hifi mockups, usability testing, all ending in a clickable prototype.
Full case study to follow, but in the meantime here's some process residue from free association to sketches to moodies to final candidates to prototype.
Sketching the Competition
Free Association
More Free Association
"Bring back that sunny day!"
"Apple's lawyers on line two."
Getting there
An obligatory mood board required by the assignment
Pretty shelf-ish
An inspiring stock photo...
...
...led to a good look
Type treatments
Preference testing. "In Lunenburg, 83% said yes!"
Final Candidates
